Axis Bank Travel Edge, Mobile‑first points redemption that feels clear and trustworthy

Joeerito

Designer X Creator

Travel Edge is a modernization of Axis Bank’s travel checkout with embedded points redemption that makes value obvious, fast, and trustworthy on mobile.

Launched on

March 2024

Industry

Fintech / Travel

My Role

Lead Product Design (IA, UX writing, UI, design QA).

Problem

The travel checkout was cluttered and hard to scan on phones, and the points redemption of checkout felt confusing, so people didn’t trust it or bother used it at max.
Mobile screens looked webby and dense instead of app‑like, which made key steps (review totals, apply points, confirm) feel heavy and easy to miss.

Constraints

Modernize within Axis’ simple brand no palette gymnastics so spacing, type hierarchy, contrast, and micro‑interactions do the heavy lifting.
Compliance and trust patterns required transparent totals, clear states, and reversible actions at every step.

Research plan

Desk‑research only: heuristic audit, quick analytics snapshot, and competitive teardown focused on when and how value is revealed.
This kept the team nimble while grounding choices in proven banking UX principles and clarity‑first patterns.

Research Method

Noted friction points in the original flow
Reviewed analytics for where users dropped out
Checked top apps to see best practices

Insights

People just wanted a clear way to use their points, without feeling lost in options or overwhelmed by clutter.
Point redemption needed to stand out at the end and clearly say what it does.
Mobile screens should feel simple, like a good app, so important actions aren’t buried or missed.

Strategy

Make the end-of-flow redemption the hero: clear actions (“Apply/Remove points”), direct copy, Better User interface and modern mobile spacing so users see it as a smart, simple choice.